Humana Dental Insurance Colorado – Right now, we’re not just strategizing, optimizing media plans, or creating ads to stop ads. We do everything, every day. This is how we can help our customers. Not just at the end of the process, but at every step in it.
When consumers thought of Humana, they thought of Medicare. They certainly didn’t consider dental, which is a shame because Humana offers a solid array of dental programs that can help many people get the coverage they need.
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So we began to change their perspective in a twofold way. The B2B campaign taught insurance agents how – and how – to sell these individual plans. Then, B2C marketing materials equipped agents to spread the new Humane word: teeth.
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Created a clear and strong design concept: Smile Stronger. Agents were encouraged to “Give yourself something to smile about.” Is that something? Another $4,000 a year selling dental programs. combined all sales enablement materials—from banners to brochures, postcards to print ads—into a professionally organized tool that agents could adapt to their market and use to increase their sales.
B2B tools reach our audience online and offline. Our direct mail and strong email campaign reached HumanaStrong.com Agents where they could explore a wealth of educational content such as videos, webinars and testimonials. They can also sign up for more information, which opens up channels for the campaign to keep talking.
The combination of healthcare, B2B and B2C marketing made this campaign a first. Our business acumen has yielded valuable information. Our 360 implementation delivered results. And our Humana customers weren’t the only ones smiling.
We included expertise in all three groups and actively developed the 360 strategy, which ultimately gave results to our colleagues at Humana.
Colorado’s Small Business Health Insurance Market Abandoned By Humana
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